Graffiti Alphabet

I found myself curiously inspired from a children alphabet and I thought..wow might be cool making a “Graffiti-Alphabet”base on my favourite movies . I used the threshold technique and blending layer in Photoshop.

So are you able to guess them all?

 

I was made to loving you…Chiuaua

It happens, sometimes, when you get bored and you’re lost in your thought, that the first thing come to your mind is a ..surreal, ugly, heavy metal CHIUAUA.

When one talks about wild imagination !!!

A trip to the…darkroom

Yesterday I did really enjoy a new experience. We went to the darkroom, I’ve never been there and i didn’t know what to expect. Despite the creepy appearance ( of course is very dark inside but there is this red light all over the place), is a very interesting place and we learned hoe to make a Photogram. A photogram is a photographic image made without a camera and consist in placing objects directly onto the  surface of a photo-sensitive photographic paper and then exposing in to light. The result is a silhouetted image varying in darkness based on the transparency of the object used. Basically areas of the paper that have no received any light appearing light and those that have appearing dark, according to the law of photosensitivity.

The image obtained is quite similar to an X-ray. The procedure is quite simple if you want to catch a single object but it becomes more complicated if you are making a composition of more tha one object beacause different object have different density and transparency. So if you have more than one object you should be very precise to calculate the exposing time and if necessary cover the object with higher density.

Below you can see some photogram that I made Yesterday

These first mice is the reverse of the second one (I personally drew the mice). I simply got it placing face down my negative on a new piece of photosensitive paper.

I got the nice effect around the fork using a brush dipped down in the developer solution.

 

In the last photogram I tried to depict a passage of the Edward Lear’s “Book of Nonsense”

“..There was an old man of Dundee,

Who frequented the top af a tree;

When disturbed by the crows,

He abruptly arose,

and exclaimed, I’ll return to Dundee”

 

 

 

Invisible Cities – Diomira

Invisible Cities is a novel by Italian writer Italo Calvino, the book explores imagination and the imaginable through the descriptions of cities by the explorer Marco Polo.The majority of the book consists of brief prose poems describing 55 unreal cities,  the following one is my interpretation of Diomira.

“Leaving there and proceeding for three days toward the east, you reach Diomira, a city with sixty silver domes, bronze statues of all gods, streets paved with lead, a crystal theatre, a golden cock that crows each morning on a tower.

All these beauties will already be familiar to the visitor, who has seen them also in other cities. But the special quality of this city for the man who arrives there on a September evening, when the days are growing shorter  and the multicolored lamps are lighted all at once at the doors of the food stalls and from a terrace a woman’s voice cries ooh!, is that he feels envy toward those who now believe they have once before lived an evening identical to this and who think they were happy, that time”

A picture is worth a thousand words

 

Today it’s possible to show a complex idea with just a single image. Visualization is becoming more and more important in a fast-changing society and as graphic designers we know that the words can be as much as an illustration or a photograph.

I found some examples of words and images that support each other:

 

 

The advertising above is a perfect example of how image supports word. I like the golf club flow that simulate the movement.

 

The motto ‘Head Hand and Heart’ is taken from an inscription used by Charles Voysey, which became the motto for the Society of Designers in 1896. These three words are the keys to understanding Arts and Crafts: ‘Head’ for creativity and imagination, ‘Hand’ for skill and craft, ‘Heart’ for honesty and for love.These three elements combined define the designer’s eye. As you move down the creative process, money becomes an issue, often destroying the intent of the designer. The process continues however and moves on to become communication, which feeds back into the creative cycle. (Jamie Ray Slater)

 

The poster above it is more like a comic, the use of typography …is brilliant.

Oliver Jeffers is my favourite Illustrator. He perfectly depicts the idea of something being stuck, putting the word in between the branches.

 

The minimalism of the Mitch Ansara’s fim  is just pure genius!!

This work really appeals to me because he combines storytelling, illustration, and type all together.

 

 

 

Web Banners

Using flash I created a couple of (very simple) web banners to show in the most popular websites ( magazine and newspaper, facebook, twitter, Official Olympic website etc).

We are ALL sinners

These are my final posters and billboards, I thought to highlight the lower part of the photo this is gonna take out the attention from the models and concentrate it to the mouth.

 Source http://justwm.files.wordpress.com and cdn.feastoffun.com/wp-content/uploads/2010/09/allan1.jpg

I made copy and past of the children’s moustache andI blended it on the models face using “darken” mode.

Source http://imgsrc.ru/main/pic_tape.php?ad=486761&pwd= and http://www.outdoorphoto.co.za/gallery/data/522/Chocolate_mouth.jpg

These are my final posters.

I thinks these are going to work better, they are, clear, non offensive and I also think that they  create an “aura” of curiosity and sympathy that makes them right  for the target and for representing the client.

Since I don’t want to  place an adv with intent to discriminate on the basis of race or ethnicity these poster will depict also people from  other ethnic background as well as people from different age.

I also made the billboard posters, they are slightly different, I enlarged the text and changed the proportion to let it see even from very far.

The “original” Idea

My second idea  was inspired to the original sin, I picked up a 15th century painting by Albrecht Durer and I replaced the apple with a cupcake using Photoshop.

Source Files: http://commons.wikimedia.org/wiki/File:Durer,_adamo_ed_eva_03.jpg

I really like the final result but I was afraid that the advertising could offend the catholic sensibility or being mistaken it for an exhibition advertising. I also thought it wasn’t suitable for a young target as well.

First idea!

Before showing you the final Advertising Campaign I will show you some other ideas I made.In the beginning I thought to represent the “sinner”  through a tatoo. Firstly I chose an image of a nice girl

 

 

 

 

 

 

 

 

 

 

Source file: http://www.dreevoo.com/en/content.php?id=585

I modified it, erasing the bra lace and I pasted it a cupcake illustration, added a couple of wings and a banner , then I reduced the transparency to create the “tatoo”effect.

 

 

 

 

 

 

 

 

 

 

 

The one above was my first idea but in the end it was too sexy and not very related with the product.

Advertising Brief

My campaign will be focused on billboard/poster and web banners.

There will be:

1. A campaign on London underground (poster on platforms) and at bus shelter

2. Billboards along the main roadways to the Olympic stadium and at the Olympics games events

3.web banners to promote my brand on the main website

The target –> young people and young family.

TV, magazine, food packaging remind us “how many portions a day” we should have or  what “percentage” of sugar/carbs we are having. today, our life is a big collection of rules and, everyday, we get dozens of information that, right or wrong, affect our daily life.

With our campaign we want to tell people that sometimes is good to act on instinct and indulge yourself without feeling too guilty for it.

Our poster campaign is  based on  photos of  people’s mouth with chocolate/milk moustache. In the middle of the page the sentence: “We are all sinners” and on the bottom the slogan “Making your day better”.